Consumer growth, end to end
We connect acquisition, conversion, and retention.
From first impression to lasting customer relationships.
One focused project. Or your connected growth partner.
For ecommerce brands, subscriptions, apps, and consumer services.
Reach people who have a reason to care.
TWO PRACTICES / SIX SERVICE LINES
From discovery to conversion and retention, each line has a role. Bring us a specific challenge or connect the pieces into a wider program.
Find your starting point01 / REACH & CONVERT
Connect the demand you create to the action you want customers to take.
Build demand through paid social and search. Connect audience, offer, creative, and budget around the customers you want to acquire.
Translate customer insight into angles, hooks, and creative worth testing. Connect the work people see to the action you want them to take.
Connect the promise of your campaign to the experience that follows. Build landing pages and improve signup, checkout, and booking journeys.
Develop discovery beyond paid media. Connect useful content, search visibility, creators, affiliates, and referral programs to your growth strategy.
02 / RETAIN & CONNECT
Connect customer relationships, data, and workflows into a system that keeps working.
Build email and SMS journeys that welcome customers, recover abandoned actions, support onboarding, and encourage people to return. Connect segmentation, retention, and reactivation across the customer lifecycle.
Explore the lifecycle email projectConnect tracking, customer data, and analytics to the decisions that matter. Build reporting and attribution, integrate platforms, and automate the handoffs that keep the journey moving.
EXPERIENCE FROM RUGA GTM
The work behind our approach: audience insight, relevant messaging, connected follow-up, and clear measurement.
Explore RUGA’s published resultsThese are RUGA GTM’s published B2B results. The consumer applications below describe how we would adapt the approach; they are not Scaling23 B2C results.
RUGA aligned targeting and messaging around the cost of unstructured data for hospitals and life-sciences labs.
Use customer research to define the audience and offer, then carry that message from the ad to the landing page. Evaluate purchases or bookings against acquisition cost.
RUGA tailored messaging to buying stage and tracked the journey through activation.
Define the first meaningful action for a customer. Connect onboarding, event tracking, and lifecycle messages around that action, whether it is a first order or a subscription activation.
RUGA built an email cadence with daily lead enrollment and monitored replies.
Build permission-based email and SMS journeys around customer behavior. Connect welcome, abandonment, and return journeys to the CRM, with a clear next step and an owner for replies.
Source: RUGA GTM · Published results ↗
THE CONNECTED APPROACH
The promise in the ad should carry through the page, the first action, and the follow-up. Here’s how the pieces work together.
A relevant message gives the right person a reason to click.
The landing page builds on the same offer and answers the next question.
A purchase, signup, or booking becomes the conversion to measure.
Permission-based email or SMS responds to what the customer does.
Useful follow-up supports the next purchase, renewal, or booking.
Measure where people move forward or drop off. Feed the learning back into the message, experience, and follow-up.
We work with your existing platforms and recommend changes where the work requires them.
HOW WE WORK
What happens when you bring us a challenge, from the first conversation to the next decision.
Review your goals, current performance, customer journey, and team capacity. Identify the constraint worth addressing first.
Agree the deliverables, timeline, success measures, access, and responsibilities—including what your team continues to own.
Build the agreed work, review it with your team, and launch with the tracking and handoffs in place.
Review results against the agreed measures. Refine the work and decide together whether to continue, adjust, or expand.
A FEW USEFUL ANSWERS
Yes. Start with a specific project, such as a lifecycle flow build or a landing page. The scope defines the deliverables, platforms, responsibilities, and measures of success.
A connected selection of service lines around your business goal. We define the mix of acquisition, creative, conversion, lifecycle, and measurement during scoping, along with what your team continues to own.
Engagements can combine strategy and implementation, or focus on a defined build. The proposal makes ownership and delivery responsibilities explicit.
The growth model also applies to consumer subscriptions, apps, and services. Each business has different conversion events, customer behaviors, platforms, and economics; the work is scoped accordingly.
Use measures that match the work: acquisition cost, conversion, repeat purchase, retention, and contribution to revenue. We distinguish platform attribution from incremental impact and choose experiments based on the available data.
LET’S BUILD THE NEXT CHAPTER
Start with the challenge. Build the right work around it.
Let’s talk growthYour business. Your goals. A clear starting point.